Customer-Centric Growth Hack #2 (2-3min) In the second of our Customer-Centric Growth Hacks Alex Allwood considers the notion of empathy, how this relates to customer experience and what it really means …
Customer-Centric #GrowthHack – Walking a Mile in Your Customer’s Shoes.
You can view the live video on the ALEX ALWOOD Facebook page: https://goo.gl/MEAvtW Carl W. Buehner once said, “People will forget what you said, people will forget what you did, but …
Customer Experience News #68 #GrowthHack, Measuring Customer Engagement, Chatbots and Generation Z
Customer-Centric Growth Hacks (1-2min) A new feature for our weekly newsletter will be a series of Customer-Centric Growth Hacks. Starting this week, Alex Allwood discusses how to identify painpoints in …
Customer-Centric #GrowthHack – How to Find Customer Painpoints?
You can view the live video on the ALEX ALWOOD Facebook page: https://goo.gl/MEAvtW Imagine for a moment that you’re a customer, now image that you’re purchasing a product or service and …
Customer Experience News #67 Queuing, Target, Customer Feedback and QBE
Queue the Experience (3-4min) For most of us, the idea of queuing is the absolute antithesis of a positive customer experience. However, as Alex Allwood argues in this article for CMO, …
CMO Australia Opinion Piece: Queue Experiences that are Distinctive, Memorable and Shareable
First Published in CMO Australia: https://goo.gl/AH6eYt Written by Alex Allwood and Published 5th July 2017. Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s …
Customer Experience News #66 NEW CX Workshop, Aveo Fail, World’s Most Influential CMOs & Design Thinking
NEW Journey Mapping Workshop: 1 Day Intensive (1-2min) Develop your customer experience capabilities at these small group workshops in Sydney and Melbourne. Designed and led by Alex Allwood, you will …
Qualtrics CXweek: The Experience Economy – Customisation is the Answer to Commoditisation
Qualtrics CXweek: http://cxweek.com/ It’s Qualtrics third annual #CXweek – the largest online customer experience event on the planet where you’ll find exclusive content, blogs, reviews and keynotes from the world’s …
CMO Australia Opinion Piece: Customer Experience Crisis – Proactively Mitigating the Risk of Broken Promises
First Published in CMO Australia: https://goo.gl/oWKM7m Written by Alex Allwood and Published 12th May 2017. Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from CEO, …
CMO Australia Opinion Piece: Disruption Down Under – What’s Amazon’s Real Competitive Advantage?
First Published in CMO Australia: https://goo.gl/GduXP9 Written by Alex Allwood and Published 23rd March 2017. Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival …