NEW Journey Mapping Workshop: 1 Day Intensive (1-2min) Develop your customer experience capabilities at these small group workshops in Sydney and Melbourne. Designed and led by Alex Allwood, you will …
Qualtrics CXweek: The Experience Economy – Customisation is the Answer to Commoditisation
Qualtrics CXweek: http://cxweek.com/ It’s Qualtrics third annual #CXweek – the largest online customer experience event on the planet where you’ll find exclusive content, blogs, reviews and keynotes from the world’s …
CMO Australia Opinion Piece: Customer Experience Crisis – Proactively Mitigating the Risk of Broken Promises
First Published in CMO Australia: https://goo.gl/oWKM7m Written by Alex Allwood and Published 12th May 2017. Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from CEO, …
CMO Australia Opinion Piece: Disruption Down Under – What’s Amazon’s Real Competitive Advantage?
First Published in CMO Australia: https://goo.gl/GduXP9 Written by Alex Allwood and Published 23rd March 2017. Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival …
CMO Australia Opinion Piece: Why Customer Experience Driven Growth is Set to Take Off
First Published in CMO Australia: https://goo.gl/6jhn7u Written by Alex Allwood and Published 14th February 2017. Our overall brand perceptions are invariably shaped by our experiences. Loyal customer relationships can be severed …
LJ Hooker’s InHouse Magazine: True Leaders 2017
Written by Samantha Regan. Alex Allwood made the cut in LJ Hooker’s InHouse Magazine ‘True Leaders 2017’. Read more below. Alex Allwood, CEO of Holla and author of the book …
The Guardian – Customer Experience: The New Competitive Battleground
First Published in The Guardian: https://goo.gl/7gxsSF Written by Kylie McGregor and published 23rd December 2016. In an increasingly competitive marketplace, customer experience has become the great differentiator. Here’s why. Customer …
CMO Australia Opinion Piece: Is Your Customer Experience Program Suffering Bright Shiny Object Syndrome?
First Published in CMO Australia: https://goo.gl/oujkMo You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a …
Mumbrella Finance Marketing Summit Keynote Panel: Creating Connected Consumers
Moderator: Alex Allwood, CEO The Holla Agency. Jane Merrick: GM, Marketing and Customer Experience at IAG. Tanya Smith: Head of Global Experience, Citi Bank – Digital, Marketing and CX Analytics. …
Marketing Mag Opinion Piece: Does Your Company Exist In A Cone Of Silence?
First published in Marketing Mag: https://goo.gl/OaUDEe In this article, author Alex Allwood outlines the 5 pillars of designing a successful Voice of Customer (VoC) program in her seventh article based on …