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Woolies Gets Fresh with Customer Experience

Alex Allwood December 1, 2015 Customer Experience Leave a Comment

On the back of posting one of its worst ever profit slumps, Woolworths Chairman Gordon Cairns fronted hostile shareholders at the retailer’s annual general meeting last week. In his address …

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BrandCustomer-FirstCX IndexWoolworths

Woolies Chairman Backs Customer-First

Alex Allwood September 24, 2015 Customer Experience Leave a Comment

When Woolworths’ newly elected chairman Gordon Cairns fronted the media recently, he stated he would turn Australia’s biggest retailer around by appointing a strong leadership team and putting customers first. …

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CX IndexForresterInitiativeWoolworths

Musings on becoming a first time author – New Book: Customer Experience is the Brand

Alex Allwood August 24, 2015 Customer Experience Leave a Comment

I once read that everyone has a book in them. Most people do I expect, however being a budding author, is nothing like it’s portrayed. I had a romantic notion …

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Customer Experience – The New Marketing Agenda

Alex Allwood August 24, 2015 Customer Experience Leave a Comment

Holla Agency CEO and first time author Alex Allwood was joined by four leading industry experts to discuss customer experience as a marketing discipline at an industry event in Sydney …

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New Book for Marketers – Customer Experience is the Brand

Alex Allwood July 24, 2015 Customer Experience Leave a Comment

This is a new book that’s been written for marketers and brand leaders who value marketing and have an agenda to champion the customer in their organisation; those interested in …

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BrandCustomer Experience is the BrandMarketersOrganisationPurpose

Closing the Customer Experience Gap

Alex Allwood April 24, 2015 Customer Experience Leave a Comment

Most Australian’s use a smart phone now, in fact 78% of us do, and reflecting on our own habits the device is very much part of our everyday lives – …

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AdvocacyBrandEngagementIABTouchpoints

Is your Brand Leveraging the Power of the Crowd?

Alex Allwood April 3, 2015 Customer Experience Leave a Comment

One of the biggest challenges marketers face in today’s highly competitive and disruptive market is providing engaging experiences that forge strong customer connection and foster advocacy. Our customers today are …

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AdvocacyBrandsCrowdsEmpowerGlobal

5 Reasons CMO’s are driving Marketing Change

Alex Allwood March 31, 2015 Customer Experience Leave a Comment

About every 10 years or so marketing transforms and evolves into a better version of itself. This is a period of rapid transformation; on the horizon are the relentless march …

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Customer EngagementForresterInnovationResearch

Customer Experience – The New Black in Value Creation

Alex Allwood February 27, 2015 Customer Experience Leave a Comment

Customer experience translates into the continual relationship, at every touchpoint, between a brand and the customer. The textbook definition describes customer experience as, ‘the sum of all customer/brand interactions’. With …

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AdvocacyBehaviourCXWord of Mouth
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