2019 Top 5 Marketing Trends for CMOs (3min) As the year draws to a close this timely article from Forbes details the top five marketing trends that will impact CMO’s in 2019. From …
Customer Experience News 104: Culture, Recommendation, Lifetime Value and Myer
Cultural Change Trumps Quick Wins (2-3min) Key insights in this report from a recent CMO event, where a panel of CX leaders agreed that the quick wins of customer experience improvement …
Customer Experience News 77: The Customer-Centric CMO, Go-Jek & Future Retail
Shaping the Customer-Centric CMO (3-4min) Customer-centric companies such as Amazon, Sephora and Starbucks are outperforming their competitors and setting the standard when it comes to understanding and satisfying customer needs and …
CMO Australia Opinion Piece: Is your Voice of Customer program disruptive enough?
Experts discuss how a successful VoC program can significantly improve customer experience and drive business value. First published in CMO: http://goo.gl/yqB8p2 Extract: “Customer experience is a whole-of-business approach, and cultural engagement …
Marketers put Customer Experience on their agenda
It was only a matter of time before customer experience appeared on the agenda of Chief Marketing Officers. In a highly competitive and commoditised marketplace brands are finding it increasingly …
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