Journey Mapping

Customer Experience News 98: #GrowthHack, TED Talk, Experience Design & Marketoonist

Alex Allwood Customer Experience, Customer Experience News, CUSTOMER JOURNEY, Experience Design 0 Comments

  #GrowthHack Customer Journey Consistency (2min) This week Alex Allwood writes on the importance of developing customer experience vision and principles to guide employee behaviour and ensure the delivery of consistent experiences across the …

Journey Mapping

Customer Experience News 77: The Customer-Centric CMO, Go-Jek & Future Retail

Alex Allwood Customer Experience, Customer Experience News, Customer Journey Mapping, Customer-Centric 0 Comments

Shaping the Customer-Centric CMO (3-4min) Customer-centric companies such as Amazon, Sephora and Starbucks are outperforming their competitors and setting the standard when it comes to understanding and satisfying customer needs and …

Journey Mapping

Customer Experience News 76: Sydney Workshop Wrap, Customer-Centric Leaders and AI

Alex Allwood Customer Experience, Customer Experience News, Customer Journey Mapping, Customer-Centric 0 Comments

Journey Mapping Workshop – WOW! (2min) Our first Customer Journey Mapping Workshop in Sydney this week was a great success. Everyone approached the day with enthusiasm – giving 100% energy, exploring new …