In this week’s 2018 Predications briefing, Forrester focused on 3 themes: Customer Experience, the Digital Crisis and the Rise of Intelligent Agents. Forrester has branded 2018 ‘a year of reckoning’. …
Customer-Centric #GrowthHack – 3 Reasons to Incentivise Customer Empathy Interviews
In my Customer Journey Mapping Workshops I teach the fundamentals of how to undertake in-depth customer interviews and I’m frequently asked for my opinion on incentives. In this customer-centric #growthhack …
Customer Experience News 84: #GrowthHack, Co-Design and CX vs Brand
#GrowthHack Are You CX Ready? (4min) This week’s Customer-Centric #GrowthHack asks, is your business customer experience ready for Amazon’s arrival? Alex discusses market disruption and the source of future competitive advantage. Using Co-Design …
With Amazon’s Imminent Arrival Are You Customer Experience Ready?
There’s a lot of talk about Amazon decimating Australian retail with their seamless customer experiences and customer-led innovations. In this customer-centric #growthhack we explore leveraging customer insight for real competitive …
Customer Experience News 83: Amazon, People-Centricity, CX Leadership & Solving Silos
Amazon Update (3min) A Special Report from The Economist on how Amazon, the “Earth’s most customer-centric company” became what it is today – and how it plans to evolve into the …
Customer Experience News 82: Carnival, Personalisation, Journey Maps and CX Quotes
Carnival Does a Disney (5-6min) Carnival has taken a lead from Disney’s MagicBand technology and introduced wearable tech to its 3,500 passenger cruise ship Regal Princess. In this article for Fast …
Customer Experience News 81: Netflix, Zappos, Virtual Reality and Loyalty
Netflix a Customer-Centric Champion (2-3min) In contrast to the usual heavy handed policing of copyright and intellectual property in the video-on-demand space, Netflix demonstrates true customer-centricity in this ‘cease and desist’ …
Customer Experience News 80: Village Cinemas, The Art of Conversation, Design Thinking & Nando’s
Village Secrets of CX Success (3min) Village Cinemas has grown its NPS by nearly 11% in the past 12 months. Mohit Bhargava, Village Entertainment GM of sales and marketing, attributes the …
Customer Experience News 79: Customer First, Cultural Change & CX Reality Check
Why Customer Experience Belongs to the Customer (2-3min) A timely reminder from experience design expert Brian Solis about the true meaning of Customer Experience, and how organisations that talk about the …
Customer Experience News 78: McKinsey, Customer vs Product and CX Success
Journey Mapping Workshop – Sydney You Nailed It! We hit the ground running and took a deep dive into customer understanding at last week’s Customer Journey Mapping workshop in Sydney. Great …