Below you'll find a list of all posts that have been tagged as “customer journey mapping”
First published in Oracle SmarterCX: https://smartercx.com/who-are-we-really-innovating-for/ Innovation still tends to be predominantly inward looking, used primarily to solve business problems and often confined to, and stifled within, siloed business units. At …
How to Measure CX Success (3min) Using simple examples and a 5-step process, this article explains how data linkage can be utilised to evaluate the effectiveness of CX strategy and build a business case for …
This week we journeyed south for our Customer Journey Mapping Workshop in Melbourne. Thanks to everyone who attended; there was a great energy in the room with lots of interaction, questions and contributions …
This week we rolled up our sleeves & mastered Customer Journey Mapping in Sydney. Thanks to everyone for 100% energy; loved the enthusiasm & your trust in the process. Some photos from …
Click here to book your Melbourne Journey Mapping Masterclass Bendigo Banks on Customer (3min) As the Banking Royal Commission kicked off this week a timely reminder from Bendigo Bank, that a long term commitment …
Now is the time to get CX fit by improving your Customer Journey Mapping skills. And because we’re in the gift giving spirit, when you reserve your place in February’s Customer …
In my Customer Journey Mapping Workshops I teach the fundamentals of how to undertake in-depth customer interviews and I’m frequently asked for my opinion on incentives. In this customer-centric #growthhack …
“Great feedback from my team members who participated yesterday – thanks Alex.” Customer Experience Team Leader, NSW Department of Education. Our first Customer Journey Mapping workshop in Sydney was a …
Forrester Points to Emotion Before Execution (3-4min) According to CX expert Jeanne Bliss, the key takeaway from Forrester’s recently released US 2017 Customer Experience Index, is successful CX brands focus …
Learn-by-Doing If you’re like me you learn a lot faster by doing! That’s why I’ve designed my Customer Journey Mapping workshops as an interactive learning experience – so you’re developing …
