Who Will Serve Me? (3-4min) In this week’s Quickbite, Alex examines the practice of Customer Experience through the lens of her 80-year-old dad who has become all but invisible to …
Customer Experience News 229: 4 Customer Journey Strategies, McDonald’s First-Ever CCO and Citizen Engagement
HBR: 4 Customer Journey Strategies (4-5min) The authors of this HBR article conducted a comprehensive study of customer preference and report simplicity across the customer journey as a top priority …
CX in a Changing World: Learnings from CX Folk Panel Discussion
Firstly a big thank you to our panel of CX experts, Jason Bradshaw author of It’s All About CEX!, Jaquie Scammell author of Service Habits, Alex Allwood author of Customer …
My Husband’s Customer Hell!
Somewhere along the way, someone forgot to ask; what would our customer think about that? I’ll just give you the abridged version of this story to bring you up to …
CX Insight – The Joyless Shopping Experience
Today, as customers, we expect both high-tech and high-touch experiences that make us feel good. As a practitioner in customer experience management I have high expectations of shopping experiences and, …
CX Insight – Going Beyond Caring For Customers
Maybe I’m too close to my CX work or maybe I’ve just been spoiled by my current provider. In my world, delivering great experiences is more than caring for customers, …
CMO Australia Opinion Piece: Customer Experience Crisis – Proactively Mitigating the Risk of Broken Promises
First Published in CMO Australia: https://goo.gl/oWKM7m Written by Alex Allwood and Published 12th May 2017. Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from CEO, …
The Guardian – Customer Experience: The New Competitive Battleground
First Published in The Guardian: https://goo.gl/7gxsSF Written by Kylie McGregor and published 23rd December 2016. In an increasingly competitive marketplace, customer experience has become the great differentiator. Here’s why. Customer …
10 Customer-Centric Initiatives to kick start 2016
If this year is anything like the last, the Australian marketplace is shaping up for further competitive pressures; commoditisation is leaving little if any distinct differentiation, there will be rapid …