This week we journeyed south for our Customer Journey Mapping Workshop in Melbourne. Thanks to everyone who attended; there was a great energy in the room with lots of interaction, questions and contributions …
Customer Experience News 91: Users not Buyers, Customer Engagement & Data and Loyalty
This week we rolled up our sleeves & mastered Customer Journey Mapping in Sydney. Thanks to everyone for 100% energy; loved the enthusiasm & your trust in the process. Some photos from …
Customer Experience News 89: CBRE, Culture Killers, Linking Customer & Purpose
Click here to book your February Customer Journey Mapping Masterclass Partnering the Key at CBRE (3min) Interviewed for CMO, Shelley McDowell, director of customer experience at property company CBRE, shares her insights on the …
Time to Get Customer Experience Fit
Now is the time to get CX fit by improving your Customer Journey Mapping skills. And because we’re in the gift giving spirit, when you reserve your place in February’s Customer …
Customer-Centric #GrowthHack – 3 Reasons to Incentivise Customer Empathy Interviews
In my Customer Journey Mapping Workshops I teach the fundamentals of how to undertake in-depth customer interviews and I’m frequently asked for my opinion on incentives. In this customer-centric #growthhack …
With Amazon’s Imminent Arrival Are You Customer Experience Ready?
There’s a lot of talk about Amazon decimating Australian retail with their seamless customer experiences and customer-led innovations. In this customer-centric #growthhack we explore leveraging customer insight for real competitive …
Customer Experience News 83: Amazon, People-Centricity, CX Leadership & Solving Silos
Amazon Update (3min) A Special Report from The Economist on how Amazon, the “Earth’s most customer-centric company” became what it is today – and how it plans to evolve into the …
Customer Experience News 82: Carnival, Personalisation, Journey Maps and CX Quotes
Carnival Does a Disney (5-6min) Carnival has taken a lead from Disney’s MagicBand technology and introduced wearable tech to its 3,500 passenger cruise ship Regal Princess. In this article for Fast …
Customer Experience News 78: McKinsey, Customer vs Product and CX Success
Journey Mapping Workshop – Sydney You Nailed It! We hit the ground running and took a deep dive into customer understanding at last week’s Customer Journey Mapping workshop in Sydney. Great …
Customer Experience News 77: The Customer-Centric CMO, Go-Jek & Future Retail
Shaping the Customer-Centric CMO (3-4min) Customer-centric companies such as Amazon, Sephora and Starbucks are outperforming their competitors and setting the standard when it comes to understanding and satisfying customer needs and …