Wise Words from the Godfather of CX (1min)In this week’s reflection on CX Leadership, Alex Allwood shares some of Bruce Tempkin’s ‘wise words’ on CX strategy and her thoughts on how leaders can …
Customer Experience News 145: NPS Debate, CX Leadership, Meet the X-Suite and Jeff Bezos
NPS Debate Missing the Mark (2 min)A recent Wall Street Journal article described NPS as a “dubious management fad”. In response, Richard Owen argues that regardless of the customer metric, the real focus …
Customer Experience News 144: Airbnb Disruption, CX Benchmark Report, Grow Your CX Budget & McKinsey on Omnichannel Experience
How Airbnb Disrupted Itself (2 min)Despite phenomenal early success, Airbnb decided in 2011 to utilise customer journey mapping and design thinking to change its entire product strategy. In this Forbes interview, one …
Customer Experience News 143: Customer Listening, CX Visionary, Customer-Led Design and Experience Innovation
CX Insight – The Power of 360 Customer Listening (1 min)In this week’s CX Insight, Alex Allwood discusses the concept of 360 Listening and the value of one-on-one, in-depth customer conversations in …
Customer Experience News 142: Customer-Centricity, Empathy, Fader and Toms, Experience Economy
Customer-Centricity Starts at Home (2min)This article from Business Live argues that even in the world’s most customer-centric companies, no two customer-centricity strategies are the same. What they do have in common …
Customer Experience News 141: The Rise of Customer Journey Managers, McKinsey & CCOs
CX Insight – The Rise of Customer Journey Managers (1min)In this week’s CX Insight, Alex Allwood discusses the evolution of the Customer Journey Manager and the increasingly important role Journey Managers …
Customer Experience News 140: Purpose, Customer-Centricity, Retention & Best CX Quotes
CX Insight – What is the Purpose of My Work? (1min)Inspired by a recent article featured in the New York Times Magazine, Alex Allwood reflects on the purpose of work and how …
Customer Experience News 139: Mapping Mantras, VoC, CX Pro Skills & Customer Listening
CX Insight – 3 Mapping Mantras (1min)In this week’s CX Insight Alex Allwood shares her ‘3 Mapping Mantras’ to help CX enthusiasts focus their energies and efforts in 3 critical areas …
Customer Experience News 138: Journey Mapping, Transformation, Retention and McKinsey
CX Insight – Rediscover the Power of Customer Journey Mapping (1min) Alex Allwood shares her CX insight on how customer journey mapping can be utilised as a management framework to reduce the complexities of …
Customer Experience News 137: CMO’s & CX, Anti-Customer Service & Kmart Fail
CMO’s and the CX Remit (1min) CMO has just launched their STATE OF THE CMO 2019 survey to gauge the state of Australia’s marketing leadership. Here are three things CMO discovered …