Customer Experience News 101: Journey Mapping Training, Jobs-to-be-Done, Design Thinking & Facebook

Alex Allwood Customer Experience, Customer Experience News, Customer Journey Mapping, DESIGN THINKING

NEW Customer Journey Mapping Workshops  This week we launched our new Customer Journey Mapping Workshops in Melbourne and Sydney. Master customer journey mapping in these one-day intensive, ‘learn by doing’ training workshop …

Customer-Centric #GrowthHack – 3 Reasons to Incentivise Customer Empathy Interviews

Alex Allwood #GrowthHack, Customer Centric, Customer Experience, Customer Journey Mapping, EMPATHY 0 Comments

In my Customer Journey Mapping Workshops I teach the fundamentals of how to undertake in-depth customer interviews and I’m frequently asked for my opinion on incentives. In this customer-centric #growthhack …

With Amazon’s Imminent Arrival Are You Customer Experience Ready?

Alex Allwood #GrowthHack, Customer Experience, Customer Journey Mapping, Customer-Centric 0 Comments

There’s a lot of talk about Amazon decimating Australian retail with their seamless customer experiences and customer-led innovations. In this customer-centric #growthhack we explore leveraging customer insight for real competitive …